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ありあけ［Ariake］

横浜菓子「ありあけのハーバー」復活の日、
ヨコハマは大いに湧いたという。

The cake whose return sent
Yokohama wild with excitement

お菓子作りを通してお客さまに感動を。

横浜を代表する銘菓として親しまれてきた「ありあけのハーバー」が発売されたのは1954年。栗餡をカステラ生地で包んだ、横浜らしい和洋融合のお菓子はハマッ子にも観光客にも大変愛された。それが1999年、発売元の倒産によって、店頭から姿を消してしまう。突然のブランド消滅に驚き「あの味をもう一度」と願う大勢のハーバーファンの思いを受け、再建を託されたのが洋菓子メーカーのプレシアであった。藤木久三社長（現会長）は、地元経済界や有志の後押しも受け「ハーバー復活実行委員会」を結成。職人、元社員と共に、2001年にハーバーを「以前より美味しくして」復活させた。市内各地で開かれたイベントは大きな盛り上がりをみせ、復活を待ち望んだお客さまが詰めかけた。プレシアのグループ会社として再スタートをきった後は、出店を拡大。再び、横浜土産にはかかせぬ「顔」のひとつとなった。そして今ありあけは、「感動を創造する」というグループ理念のもと、お客さまの感動を呼び起こせる新たなお菓子作りに励んでいる。

Ariake – inspiring the customer through cake making

Harbour cakes, made by Ariake since 1954, were one of Yokohama’s best-known confections. Consisting of chestnut paste wrapped in a sponge cake batter, their blend of East and West in a way that typified the Yokohama character was hugely popular with Yokohama natives and tourists alike. But when their distributor went bankrupt in 1999, they disappeared from the shops. Shocked by the sudden disappearance of such a well-known famous brand, the Western confectionery maker Plecia took on the task of resurrecting it in response to the wishes of the many Harbour fans who were shocked by the demise of their favorite cake. Backed by local businesses and former employees, then president (now chairman) Hisakazu Fujiki set up a steering committee to bring back Harbour cakes. Skilled bakers were sought out, and Harbour cakes made their come back, tastier than ever, in 2001. Events held throughout the city drew large crowds of customers who had been looking forward to the return of their favorite. After its relaunch as a member of the Plecia Group, Ariake opened more stores and Harbour cakes once again became a must-buy souvenir of Yokohama. Ariake is now committed to impressing its customers with new cakes in line with the Plecia Group philosophy of “creating inspiration.”