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フクゾー洋品店［Fukuzo］

三代にわたって、愛される服。
フクゾーの「幸服」。

Clothes that are a joy to wear
and stand the test of time

生地から染色、縫製まで自社による一貫体制。

フクゾーの洋服は親から子へ、そして孫へ引き継がれ、長く着られることが少なくない。「長く着てもらう」。それは創業者、森本福蔵の基本的な考え方であった。戦後、福蔵が復員した時、横浜は焼け野原で、家族も焼け出されていた。残ったミシン二台で洋品店を出店。それがフクゾーの創業だった。モノがない時代。だからこそ「お客さまにいいものを安く提供して長く着てもらいたい」と思ったのだ。糸、生地、染色、裁断、縫製にいたる一貫体制はここから生まれた。1970年代から80年代、いわゆるハマトラが一大ブームを巻き起こし、「タツのおとしご」ブランドが全国区になったときも、その姿勢に揺るぎはなかった。長く着ることができるよう、良い素材を用いて、一着一着、丁寧に作る。デザインはシンプル。流行は追わない。だから30年前のスカートと今年の新作コートをコーディネイトできる。「大切にお召し頂くために、当たり前のことを続けているだけです」と三代目森本社長はさらりと言う。そしてこう続けた「フクゾーの服は、世代を超えて愛される、家族の思い出に寄り添う服ということは、この先も変わらない理念なんです」と。

From fabrics to dyeing and sewing, Fukuzo does everything in-house

The goal of Fukuzo’s founder, Fukuzo Morimoto, was to make clothes that would stand the test of time, and it is not unusual for Fukuzo clothes to still be worn by the grandchildren of their original owners. When Fukuzo was demobilized after the war, Yokohama lay in ruins and his family had been bombed out of their home. With the one sewing machine that was left, he opened a clothing store, and so began Fukuzo Yohinten. It was a time of shortages, which is why Fukuzo wanted to provide his customers with cheap, well-made clothes that would last. This also gave rise to Fukuzo’s policy of doing everything in-house – from threads and fabrics to dyeing, cutting, and sewing. The seventies and eighties saw a huge boom in the traditional Yokohama look, known as “Hamatora,” and Fukuzo stuck to this policy of keeping everything in-house even when his “Seahorse” brand became well known throughout Japan. Each item is carefully made, one by one, from quality materials to ensure it will last. Valuing style over fashion, the designs are kept simple, which is why a skirt made 30 years ago can be coordinated with a new coat made this year. “We just carry on doing what seems obvious to us to produce clothes that people can wear and cherish,” says Fukuzo’s third and current president, Tamami Morimoto, unhesitatingly, as he explains how Fukuzo Yohinten will always stick to its goal of making clothes that will be worn for generations and become a part of family memories.